Among the costliest errors companies make when developing their website is working with graphic designers who specialise in print design. Numerous print designers believe that if they can discover HTML, they can easily move their “vision” from the printed page to a web site, thus having a special advantage in creating for the web.
Print style professionals have the tendency to make one extensive mistake: utilizing print layouts and print marketing strategies to design and market a web site.
The reality is that any effective website design requires much more than a print designer who’s discovered HTML. It requires a new paradigm of considering design itself– exactly what we call “Attaining the Web Design Mind.” While there are lots of examples than can be made with this, here’s a summary of how a print designer and a web design specialist differ in their approaches to assembling a web site.
The Print Style Mind makes the art the priority. Print designers tend to relate a website’s worth with how stylistic it looks or how many unique style includes it has– animations, sounds, frames, unique plug-ins, etc. Print designers rely on WYSIWYG programs (like Front Page) to imitate the original print pieces to the web as closely as possible. Little factor to consider is offered to the software and hardware variations and limitations of their audience. Visitors, online search engine and directory sites are all anticipated comply with the print designer’s personal impulse. The Print Style Mind thinks, “Look how excellent I am.”
The Web Design Mind makes the material the priority. The art work compliments the material and directs the visitor to it, but it does not overwhelm it. Efficient web site style is dedicated to getting people the details they want in an easy way, rather than attempting to distract them with cool results. Web sites created by the Website design Mind don’t rely on anything extraneous (e.g., special plug-ins) to get the message throughout. Everything serves an useful function– to make the visitor work as low as possible in getting exactly what they desire. The Web Design Mind thinks, “Look exactly what good I can do for your consumers.”
For a print designer to accomplish the Web Design Mind, they need to UNLEARN much of the things print design has taught them about the best ways to reach a target audience. We advise starting with training from a professional web designer, or at least hiring an expert web designer to create template pages for your web site.
Due to the fact that when you get to the heart of it, the web is actually not about art. Web site style has to do with supplying information and making money. All of the art work on a web site ought to be geared towards supplying info about an item and/or service, and it should assist your website’s visitors discover the very information they are looking for as rapidly and as easily as possible. The most effective website might not look all that visually sensational for an artist’s portfolio, however it is not a website designer’s task to produce a spectacular portfolio. It is a web site designer’s job to produce an efficient website design for your target market.